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CTR vs. CTOR: Which Email Metric Should You Track?

What is CTOR? CTOR (click-to-open rate) is a metric that compares the number of people that opened the email to the number that actually clicked. CTOR only measures the performance of the content of the email. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR.

https://www.impactbnd.com/blog/ctr-vs-ctor-which-email-marketing-metric-should-you-be-measuring

What’s a Good Email Open Rate and How You Can Improve Yours

Aug 16, 2019 · Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email …

https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

About Open and Click Rates - mailchimp.com

Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the message content is relevant to subscribers who open the campaign.

https://mailchimp.com/help/about-open-and-click-rates/

Define: What is Click to Open Rate (CTOR)? - iContact ...

Open and click-through rates (the most commonly used and benchmarked email marketing metrics) provide marketers with a quick and fairly accurate view of how an email message performed. By combining these two metrics into the click-to-open rate, there is an additional and perhaps better tool to analyze and benchmark email performance.

https://www.icontact.com/define/clicks-to-open-rate/

CTOR - The Email Marketing Metric You May Not Know ...

Jan 15, 2019 · Email open rate. Email open rate is the percentage of people who opened an email campaign. If you mailed to a list of 750 people and 180 of them opened, your open rate would be 24%: a nice average. Of course, lots of things influence your open rate, but a healthy open rate is typically in the 20-40% range. Click through rate

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/
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How do you compare? 2019 email marketing statistics ...

Jun 19, 2019 · But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and ...

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

What is a good click-to-open rate? | Emma Email Marketing

Open rate. As you most likely already know what an open rate is, it’s important to understand its correlation with click-through and click-to-open rates. To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other.

https://content.myemma.com/blog/what-is-a-good-click-to-open-rate

Email Marketing Benchmarks | Mailchimp

45 rows · With a 26.03% open rate, emails about the arts and artists came in third. The average open …

https://mailchimp.com/resources/email-marketing-benchmarks/

Calculating Click-Through Rates for E-Mail Campaigns

3. Multiply clicks per open by 100 to get click-through rate. For example, the click-through rate for 0.1 clicks per open is 10%. Because clicking a link in your e-mail causes the e-mail to track as an open, your click-through rate never exceeds the number of tracked opens.

https://www.dummies.com/web-design-development/site-development/calculating-click-through-rates-for-e-mail-campaigns/

Click-through rate - Wikipedia

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.. Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for ...

https://en.wikipedia.org/wiki/Click-through_rate

Email Open Rates: A Scientific, Step by Step Guide for 2019

Jun 04, 2019 · We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates. With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).

https://www.superoffice.com/blog/email-open-rates/

Click To Open Rate CTOR | Metric HQ - klipfolio.com

Feb 15, 2019 · Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your ...

https://www.klipfolio.com/metrics/marketing/click-to-open-rate

Email open rate and clicks - what's the difference?

Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it.

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.ibm.com/support/knowledgecenter/en/SS984P/PerformanceInsights/pi_q_a_watson_assistant/p_HowIsMyClickToOpenRateCalculated.html

https://searchmicroservices.techtarget.com/definition/click-rate

https://blog.hubspot.com/blog/tabid/6307/bid/30451/11-Sure-Fire-Ways-to-Increase-Email-Click-Through-Rates.aspx

CTR vs. CTOR: Which Email Metric Should You Track?

What is CTOR? CTOR (click-to-open rate) is a metric that compares the number of people that opened the email to the number that actually clicked. CTOR only measures the performance of the content of the email. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR.

https://www.impactbnd.com/blog/ctr-vs-ctor-which-email-marketing-metric-should-you-be-measuring

What’s a Good Email Open Rate and How You Can Improve Yours

Aug 16, 2019 · Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email …

https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

About Open and Click Rates - mailchimp.com

Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the message content is relevant to subscribers who open the campaign.

https://mailchimp.com/help/about-open-and-click-rates/

Define: What is Click to Open Rate (CTOR)? - iContact ...

Open and click-through rates (the most commonly used and benchmarked email marketing metrics) provide marketers with a quick and fairly accurate view of how an email message performed. By combining these two metrics into the click-to-open rate, there is an additional and perhaps better tool to analyze and benchmark email performance.

https://www.icontact.com/define/clicks-to-open-rate/

CTOR - The Email Marketing Metric You May Not Know ...

Jan 15, 2019 · Email open rate. Email open rate is the percentage of people who opened an email campaign. If you mailed to a list of 750 people and 180 of them opened, your open rate would be 24%: a nice average. Of course, lots of things influence your open rate, but a healthy open rate is typically in the 20-40% range. Click through rate

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/

Click To Open Rate | Open Rate Email - sailthru.com

Click Through Rate (CTR) and Open Rate are two important metrics for email marketers, but a key metric that is often overlooked is Click-to-open-rates (CTOR). Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of ...

https://www.sailthru.com/marketing-blog/written-measuring-email-effectiveness-ctor/

How do you compare? 2019 email marketing statistics ...

Jun 19, 2019 · But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and ...

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

What is a good click-to-open rate? | Emma Email Marketing

Open rate. As you most likely already know what an open rate is, it’s important to understand its correlation with click-through and click-to-open rates. To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other.

https://content.myemma.com/blog/what-is-a-good-click-to-open-rate

Email Marketing Benchmarks | Mailchimp

45 rows · With a 26.03% open rate, emails about the arts and artists came in third. The average open …

https://mailchimp.com/resources/email-marketing-benchmarks/

Calculating Click-Through Rates for E-Mail Campaigns

3. Multiply clicks per open by 100 to get click-through rate. For example, the click-through rate for 0.1 clicks per open is 10%. Because clicking a link in your e-mail causes the e-mail to track as an open, your click-through rate never exceeds the number of tracked opens.

https://www.dummies.com/web-design-development/site-development/calculating-click-through-rates-for-e-mail-campaigns/

Click-through rate - Wikipedia

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.. Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for ...

https://en.wikipedia.org/wiki/Click-through_rate

Email Open Rates: A Scientific, Step by Step Guide for 2019

Jun 04, 2019 · We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates. With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).

https://www.superoffice.com/blog/email-open-rates/

Click To Open Rate CTOR | Metric HQ - klipfolio.com

Feb 15, 2019 · Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your ...

https://www.klipfolio.com/metrics/marketing/click-to-open-rate

Email open rate and clicks - what's the difference?

Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it.

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.ibm.com/support/knowledgecenter/en/SS984P/PerformanceInsights/pi_q_a_watson_assistant/p_HowIsMyClickToOpenRateCalculated.html

https://searchmicroservices.techtarget.com/definition/click-rate

https://blog.hubspot.com/blog/tabid/6307/bid/30451/11-Sure-Fire-Ways-to-Increase-Email-Click-Through-Rates.aspx

CTR vs. CTOR: Which Email Metric Should You Track?

What is CTOR? CTOR (click-to-open rate) is a metric that compares the number of people that opened the email to the number that actually clicked. CTOR only measures the performance of the content of the email. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR.

https://www.impactbnd.com/blog/ctr-vs-ctor-which-email-marketing-metric-should-you-be-measuring

What’s a Good Email Open Rate and How You Can Improve Yours

Aug 16, 2019 · Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email …

https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

About Open and Click Rates - mailchimp.com

Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the message content is relevant to subscribers who open the campaign.

https://mailchimp.com/help/about-open-and-click-rates/

Define: What is Click to Open Rate (CTOR)? - iContact ...

Open and click-through rates (the most commonly used and benchmarked email marketing metrics) provide marketers with a quick and fairly accurate view of how an email message performed. By combining these two metrics into the click-to-open rate, there is an additional and perhaps better tool to analyze and benchmark email performance.

https://www.icontact.com/define/clicks-to-open-rate/

CTOR - The Email Marketing Metric You May Not Know ...

Jan 15, 2019 · Email open rate. Email open rate is the percentage of people who opened an email campaign. If you mailed to a list of 750 people and 180 of them opened, your open rate would be 24%: a nice average. Of course, lots of things influence your open rate, but a healthy open rate is typically in the 20-40% range. Click through rate

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/

Click To Open Rate | Open Rate Email - sailthru.com

Click Through Rate (CTR) and Open Rate are two important metrics for email marketers, but a key metric that is often overlooked is Click-to-open-rates (CTOR). Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of ...

https://www.sailthru.com/marketing-blog/written-measuring-email-effectiveness-ctor/

How do you compare? 2019 email marketing statistics ...

Jun 19, 2019 · But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and ...

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

What is a good click-to-open rate? | Emma Email Marketing

Open rate. As you most likely already know what an open rate is, it’s important to understand its correlation with click-through and click-to-open rates. To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other.

https://content.myemma.com/blog/what-is-a-good-click-to-open-rate

Email Marketing Benchmarks | Mailchimp

45 rows · With a 26.03% open rate, emails about the arts and artists came in third. The average open …

https://mailchimp.com/resources/email-marketing-benchmarks/

Calculating Click-Through Rates for E-Mail Campaigns

3. Multiply clicks per open by 100 to get click-through rate. For example, the click-through rate for 0.1 clicks per open is 10%. Because clicking a link in your e-mail causes the e-mail to track as an open, your click-through rate never exceeds the number of tracked opens.

https://www.dummies.com/web-design-development/site-development/calculating-click-through-rates-for-e-mail-campaigns/

Click-through rate - Wikipedia

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.. Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for ...

https://en.wikipedia.org/wiki/Click-through_rate

Email Open Rates: A Scientific, Step by Step Guide for 2019

Jun 04, 2019 · We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates. With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).

https://www.superoffice.com/blog/email-open-rates/

Click To Open Rate CTOR | Metric HQ - klipfolio.com

Feb 15, 2019 · Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your ...

https://www.klipfolio.com/metrics/marketing/click-to-open-rate

Email open rate and clicks - what's the difference?

Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it.

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.ibm.com/support/knowledgecenter/en/SS984P/PerformanceInsights/pi_q_a_watson_assistant/p_HowIsMyClickToOpenRateCalculated.html

https://searchmicroservices.techtarget.com/definition/click-rate

https://blog.hubspot.com/blog/tabid/6307/bid/30451/11-Sure-Fire-Ways-to-Increase-Email-Click-Through-Rates.aspx

CTR vs. CTOR: Which Email Metric Should You Track?

What is CTOR? CTOR (click-to-open rate) is a metric that compares the number of people that opened the email to the number that actually clicked. CTOR only measures the performance of the content of the email. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR.

https://www.impactbnd.com/blog/ctr-vs-ctor-which-email-marketing-metric-should-you-be-measuring

What’s a Good Email Open Rate and How You Can Improve Yours

Aug 16, 2019 · Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email …

https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

About Open and Click Rates - mailchimp.com

Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the message content is relevant to subscribers who open the campaign.

https://mailchimp.com/help/about-open-and-click-rates/

Define: What is Click to Open Rate (CTOR)? - iContact ...

Open and click-through rates (the most commonly used and benchmarked email marketing metrics) provide marketers with a quick and fairly accurate view of how an email message performed. By combining these two metrics into the click-to-open rate, there is an additional and perhaps better tool to analyze and benchmark email performance.

https://www.icontact.com/define/clicks-to-open-rate/

CTOR - The Email Marketing Metric You May Not Know ...

Jan 15, 2019 · Email open rate. Email open rate is the percentage of people who opened an email campaign. If you mailed to a list of 750 people and 180 of them opened, your open rate would be 24%: a nice average. Of course, lots of things influence your open rate, but a healthy open rate is typically in the 20-40% range. Click through rate

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/

Click To Open Rate | Open Rate Email - sailthru.com

Click Through Rate (CTR) and Open Rate are two important metrics for email marketers, but a key metric that is often overlooked is Click-to-open-rates (CTOR). Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of ...

https://www.sailthru.com/marketing-blog/written-measuring-email-effectiveness-ctor/

How do you compare? 2019 email marketing statistics ...

Jun 19, 2019 · But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and ...

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

What is a good click-to-open rate? | Emma Email Marketing

Open rate. As you most likely already know what an open rate is, it’s important to understand its correlation with click-through and click-to-open rates. To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other.

https://content.myemma.com/blog/what-is-a-good-click-to-open-rate

Email Marketing Benchmarks | Mailchimp

45 rows · With a 26.03% open rate, emails about the arts and artists came in third. The average open …

https://mailchimp.com/resources/email-marketing-benchmarks/

Calculating Click-Through Rates for E-Mail Campaigns

3. Multiply clicks per open by 100 to get click-through rate. For example, the click-through rate for 0.1 clicks per open is 10%. Because clicking a link in your e-mail causes the e-mail to track as an open, your click-through rate never exceeds the number of tracked opens.

https://www.dummies.com/web-design-development/site-development/calculating-click-through-rates-for-e-mail-campaigns/

Click-through rate - Wikipedia

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.. Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for ...

https://en.wikipedia.org/wiki/Click-through_rate

Email Open Rates: A Scientific, Step by Step Guide for 2019

Jun 04, 2019 · We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates. With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).

https://www.superoffice.com/blog/email-open-rates/

Click To Open Rate CTOR | Metric HQ - klipfolio.com

Feb 15, 2019 · Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your ...

https://www.klipfolio.com/metrics/marketing/click-to-open-rate

Email open rate and clicks - what's the difference?

Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it.

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.ibm.com/support/knowledgecenter/en/SS984P/PerformanceInsights/pi_q_a_watson_assistant/p_HowIsMyClickToOpenRateCalculated.html

https://searchmicroservices.techtarget.com/definition/click-rate

https://blog.hubspot.com/blog/tabid/6307/bid/30451/11-Sure-Fire-Ways-to-Increase-Email-Click-Through-Rates.aspx

CTR vs. CTOR: Which Email Metric Should You Track?

What is CTOR? CTOR (click-to-open rate) is a metric that compares the number of people that opened the email to the number that actually clicked. CTOR only measures the performance of the content of the email. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR.

https://www.impactbnd.com/blog/ctr-vs-ctor-which-email-marketing-metric-should-you-be-measuring

What’s a Good Email Open Rate and How You Can Improve Yours

Aug 16, 2019 · Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email …

https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

About Open and Click Rates - mailchimp.com

Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the message content is relevant to subscribers who open the campaign.

https://mailchimp.com/help/about-open-and-click-rates/

Define: What is Click to Open Rate (CTOR)? - iContact ...

Open and click-through rates (the most commonly used and benchmarked email marketing metrics) provide marketers with a quick and fairly accurate view of how an email message performed. By combining these two metrics into the click-to-open rate, there is an additional and perhaps better tool to analyze and benchmark email performance.

https://www.icontact.com/define/clicks-to-open-rate/

CTOR - The Email Marketing Metric You May Not Know ...

Jan 15, 2019 · Email open rate. Email open rate is the percentage of people who opened an email campaign. If you mailed to a list of 750 people and 180 of them opened, your open rate would be 24%: a nice average. Of course, lots of things influence your open rate, but a healthy open rate is typically in the 20-40% range. Click through rate

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/

Click To Open Rate | Open Rate Email - sailthru.com

Click Through Rate (CTR) and Open Rate are two important metrics for email marketers, but a key metric that is often overlooked is Click-to-open-rates (CTOR). Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of ...

https://www.sailthru.com/marketing-blog/written-measuring-email-effectiveness-ctor/

How do you compare? 2019 email marketing statistics ...

Jun 19, 2019 · But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and ...

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

What is a good click-to-open rate? | Emma Email Marketing

Open rate. As you most likely already know what an open rate is, it’s important to understand its correlation with click-through and click-to-open rates. To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other.

https://content.myemma.com/blog/what-is-a-good-click-to-open-rate

Email Marketing Benchmarks | Mailchimp

45 rows · With a 26.03% open rate, emails about the arts and artists came in third. The average open …

https://mailchimp.com/resources/email-marketing-benchmarks/

Calculating Click-Through Rates for E-Mail Campaigns

3. Multiply clicks per open by 100 to get click-through rate. For example, the click-through rate for 0.1 clicks per open is 10%. Because clicking a link in your e-mail causes the e-mail to track as an open, your click-through rate never exceeds the number of tracked opens.

https://www.dummies.com/web-design-development/site-development/calculating-click-through-rates-for-e-mail-campaigns/

Click-through rate - Wikipedia

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.. Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for ...

https://en.wikipedia.org/wiki/Click-through_rate

Email Open Rates: A Scientific, Step by Step Guide for 2019

Jun 04, 2019 · We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates. With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).

https://www.superoffice.com/blog/email-open-rates/

Click To Open Rate CTOR | Metric HQ - klipfolio.com

Feb 15, 2019 · Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your ...

https://www.klipfolio.com/metrics/marketing/click-to-open-rate

Email open rate and clicks - what's the difference?

Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it.

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.ibm.com/support/knowledgecenter/en/SS984P/PerformanceInsights/pi_q_a_watson_assistant/p_HowIsMyClickToOpenRateCalculated.html

https://searchmicroservices.techtarget.com/definition/click-rate

https://blog.hubspot.com/blog/tabid/6307/bid/30451/11-Sure-Fire-Ways-to-Increase-Email-Click-Through-Rates.aspx

CTR vs. CTOR: Which Email Metric Should You Track?

What is CTOR? CTOR (click-to-open rate) is a metric that compares the number of people that opened the email to the number that actually clicked. CTOR only measures the performance of the content of the email. You can measure CTOR by using this equation; Number of Clicks / Number of Opens (multiplied by 100 for a percent) = your CTOR.

https://www.impactbnd.com/blog/ctr-vs-ctor-which-email-marketing-metric-should-you-be-measuring

What’s a Good Email Open Rate and How You Can Improve Yours

Aug 16, 2019 · Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email …

https://optinmonster.com/whats-a-good-email-open-rate-and-how-you-can-improve-yours/

What is a click to open rate (CTOR)? | Campaign Monitor

Click to Open Rate (CTOR) The click to open rate (CTOR) compares the number of unique clicks and unique opens. This number indicates how effective the email message performed and if it created a level of interest by the recipient to click-through to learn more about the content within the email.

https://www.campaignmonitor.com/resources/glossary/click-to-open-rate-ctor/

About Open and Click Rates - mailchimp.com

Open and click rates can give you a good idea of how your campaigns are performing with a particular audience. If an open rate is strong, it usually means your subject lines resonate with your audience. If your click rates are good, the message content is relevant to subscribers who open the campaign.

https://mailchimp.com/help/about-open-and-click-rates/

Define: What is Click to Open Rate (CTOR)? - iContact ...

Open and click-through rates (the most commonly used and benchmarked email marketing metrics) provide marketers with a quick and fairly accurate view of how an email message performed. By combining these two metrics into the click-to-open rate, there is an additional and perhaps better tool to analyze and benchmark email performance.

https://www.icontact.com/define/clicks-to-open-rate/

CTOR - The Email Marketing Metric You May Not Know ...

Jan 15, 2019 · Email open rate. Email open rate is the percentage of people who opened an email campaign. If you mailed to a list of 750 people and 180 of them opened, your open rate would be 24%: a nice average. Of course, lots of things influence your open rate, but a healthy open rate is typically in the 20-40% range. Click through rate

https://www.campaignmonitor.com/blog/email-marketing/2019/01/ctor-email-marketing-metrics-you-may-not-know/

Click To Open Rate | Open Rate Email - sailthru.com

Click Through Rate (CTR) and Open Rate are two important metrics for email marketers, but a key metric that is often overlooked is Click-to-open-rates (CTOR). Do you know one of the core differences between marketers with high performing, revenue-dominating email programs and those that are barely producing results? Access and utilization of ...

https://www.sailthru.com/marketing-blog/written-measuring-email-effectiveness-ctor/

How do you compare? 2019 email marketing statistics ...

Jun 19, 2019 · But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits. Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and ...

https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

What is a good click-to-open rate? | Emma Email Marketing

Open rate. As you most likely already know what an open rate is, it’s important to understand its correlation with click-through and click-to-open rates. To make this easy to comprehend, we’ll use an example with simple figures to map out how each metric is affected by the other.

https://content.myemma.com/blog/what-is-a-good-click-to-open-rate

Email Marketing Benchmarks | Mailchimp

45 rows · With a 26.03% open rate, emails about the arts and artists came in third. The average open …

https://mailchimp.com/resources/email-marketing-benchmarks/

Calculating Click-Through Rates for E-Mail Campaigns

3. Multiply clicks per open by 100 to get click-through rate. For example, the click-through rate for 0.1 clicks per open is 10%. Because clicking a link in your e-mail causes the e-mail to track as an open, your click-through rate never exceeds the number of tracked opens.

https://www.dummies.com/web-design-development/site-development/calculating-click-through-rates-for-e-mail-campaigns/

Click-through rate - Wikipedia

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.. Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for ...

https://en.wikipedia.org/wiki/Click-through_rate

Email Open Rates: A Scientific, Step by Step Guide for 2019

Jun 04, 2019 · We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates. With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).

https://www.superoffice.com/blog/email-open-rates/

Click To Open Rate CTOR | Metric HQ - klipfolio.com

Feb 15, 2019 · Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. It is an effective measure of how compelling your content is relative to the quality of your target list. In other words, ensuring you have emailed the right audience and have presented them with a compelling call to action will increase your ...

https://www.klipfolio.com/metrics/marketing/click-to-open-rate

Email open rate and clicks - what's the difference?

Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it.

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.simplycast.com/interactive-marketing-support/faqs/what-difference-between-opens-and-clicks/

https://www.ibm.com/support/knowledgecenter/en/SS984P/PerformanceInsights/pi_q_a_watson_assistant/p_HowIsMyClickToOpenRateCalculated.html

https://searchmicroservices.techtarget.com/definition/click-rate

https://blog.hubspot.com/blog/tabid/6307/bid/30451/11-Sure-Fire-Ways-to-Increase-Email-Click-Through-Rates.aspx